J.M. Huber has been leveraging Aspen Collaborative Demand Manager™ to improve forecast accuracy for over 3 1/2 years. During this webinar, Deborah Morris, supply chain process improvement and demand planning manager at J.M. Huber, will share how they evolved their demand planning process, leveraging demand segmentation analysis and other advanced forecasting techniques. The company also worked closely with the sales organization in a coaching and advisory capacity.